Data is everywhere around us. Everything we do is converted to data. Like a picture on Instagram, follow directions on Waze, using Google’s search engine, turning up/down the thermostat, driving, heart rate, etc. Everything we do is converted to data. This trend is only the beginning as more things get automated more data is needed to process, store and optimize these algorithms. For instance, one of Tesla’s biggest advantages is its 3 billion miles of Autopilot data. This is after only 10+ years in the car-making space. However, as Tesla sells more and more cars their data catalog will grow exponentially. This trend is seen across the technology industry and in our very lives. Apple’s original iPhone was sold with storage options of 4, 8, 16 GB of storage. The current model, iPhone 12 has options of 128, 256, and 512 GB . In addition to unlimited iCloud storage capabilities. This is over a 20x increase in storage quantities. However, there is no end in sight as cameras improve, larger applications unroll, and your memories grow, so does the amount of data required to store. In my personal life, no matter how large I get the storage eventually it will be filled up.

At the end of the day, the more technology is adopted in our lives the more we need data storage to bring value to that technology. That brings us to today's stock of choice, Micron. Micron is an American producer of computer memory and computer storage. Micron announces earnings after the bell on June 30th. I expect it to beat earnings but I would definitely add shares to my portfolio if it drops on any news that doesn’t break my data storage thesis. Even at its current level of $82 or $29 Price-to-Earning ratio, it is a compelling stock to hold.